I help brands create compelling stories, with the narrative instincts of an editor and the eye of a director.

Let me elaborate

I'm a creative director, filmmaker and photographer based in Cape Town. After two decades in media, leading content and editorial storytelling for luxury lifestyle and publishing brands, I’ve carved out a niche at the intersection between strategy and creative execution. Today I work where brands and creativity meet: creating the world, directing the work, and curating the most authentic stories that build a community around your brand.

I don’t just write, direct or take pictures. I capture human stories through words and pictures.
I’m a single-source content strategist and creator: one project, multiple assets, one editorial eye. And I love collaborating with others.
I partner with creative agencies and luxury lifestyle brands, both locally and internationally, bringing the same editorial precision and directorial vision to every project, whatever the medium.

Watch this short video about me

Video Showreel

2023 - 2026

I write and direct films for brands that obsess about creating meaningful narratives. This reel captures my most recent video work. From developing concepts to drafting treatments and scripts, I then take a very improvisational approach to directing to allow every subject’s authentic story - and every collaborator’s unique creative signature - to shine through.